The Upreneur podcast has partnered up with SCORE, hosted by Jeremy Straub, to help bring engaging conversations with today’s top leaders and business owners. In today’s episode, we spoke with Randi Boyette about when starting a business, you need to zero in on what you are great at and then slowly build-out. It is not a sprint, but a marathon. You do not want to provide too much too fast, and not be able to scale. We also talked about working with a partner to enhance your business, finding the tasks that go along with your strengths, and having someone to give the final say on what needs to be done.
Randi Boyette is the founder of Spark Medical Marketing Inc., a digital marketing firm that helps take medical and aesthetics brands into the digital marketing space with a team of experts. Businesses have grown exponentially as a result of the Spark Marketing digital formula for success. After many years in sales and marketing, Randi saw the industry taking a strong turn to digital marketing and decided to immerse herself in the opportunity and take the company in that direction.
Her experience includes:
-Sales and marketing director experience for leading brands such as Christian Dior, Chanel, MAC, Hugo Boss, Carolina Herrera
-Speaking engagements on the topic of digital marketing
-Mentoring new entrepreneurs and university students
Randi has built the Spark team to over 110 trained and certified digital experts over the last eight years. Together, they use their expertise to build a strategy that is customized for each client and monitor that program for optimal success. Their approach to digital marketing has caused a stir in the industry which has raised the bar for expectations across the board.
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