Sarah Apgar, Founder of FitFighter

The Upreneur podcast has partnered up with SCORE, hosted by Jeremy Straub, to help bring engaging conversations with today’s top leaders and business owners. In today’s episode, we spoke with Sarah Apgar, Founder of FitFighter.  We spoke about how important it is to show, teach, and explain how your product works. You can’t assume your customer knows how to use your product, teach them. They will appreciate it more.  We also talked about how building a team of people who can complement your ideas will push you to go further.  Sarah shared that building an advisory board has been vital to her success. 

Sarah Apgar is the Founder of FitFighter, a complete strength training system that makes you ready for your everyday mission. She is an Iraq War Veteran, All-American Athlete, Fitness Professional, Volunteer Firefighter, and mom of 2 little girls. Sarah and FitFighter have been featured on ABC News, USA Sports Radio, Armed Forces Network, and Oxygen Magazine, and performed for clients the likes of ESPN, FDNY, and the Tuck School of Business at Dartmouth College. Sarah promotes and celebrates the power of teams, women leaders, and public service, contributing a portion of sales to the Stephen Siller Tunnel to Tower Foundation. Sarah has an MBA from the Tuck School of Business at Dartmouth College and a BA from Princeton University, and is a graduate of the Princeton Army ROTC Program. She lives in Port Washington NY with her husband, Ben Smith, a plastic and reconstructive surgeon, and her two young daughters, Emory and Arlyn. 

FitFighter is a strength and conditioning system originally designed for the fire service, made with a real fire hose. Sarah is an Army veteran who after leaving the army joined her local volunteer fire department in Huntington, NY to recapture the sense of camaraderie she had experienced in the military, which helped inspire FitFighter’s creation. 

There is also a GREAT giveback side to this. A portion of sales sponsor the Stephen Siller Tunnel to Towers Foundation supporting Veterans, First Responders, frontline healthcare workers, and their families.    Additionally, Sarah is providing at-cost equipment to FDNY firefighters who need to train at home AND she is also working to keep high school and college athletes in tip top shape until sports can resume safely.





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