The Upreneur podcast has partnered up with SCORE, hosted by Jeremy Straub, to help bring engaging conversations with today’s top leaders and business owners. In today’s episode, we spoke with Andrea Lisbona, CEO, and Founder of Touchland. Andrea has seen great success and her accomplishments speak for themselves. We learned more on how she accumulated 10 times her revenue year to date with 5 months left in the cycle, her growth due to her self learning and quick reaction to obstacles, and how growing a business with your spouse can be rewarding and challenging.
Millennial entrepreneur Andrea Lisbona is setting out to disrupt the stale hand sanitizer industry, which is projected to grow to $5.95B globally by the end of 2021 (more than a third of that industry is in the United States). Inspired by innovators such as Steve Jobs & Emily Weiss who married great function with great design, Andrea developed Touchland, a revolutionary brand of hand sanitizers that combine sleek, functional packaging with non-sticky, moisturizing and luxurious-feeling formulas that come in eight amazing scents.
Lisbona ran a Kickstarter campaign in July 2018, which resulted in the brand reaching 450% of its initial fundraising goal and more than 1,300 pre-orders for the product in just one month. By the time the brand officially launched in November 2018, that number had increased to more than 1,500 people on the waiting list. Since their launch, Touchland has enjoyed 20% MoM revenue increases (thanks to their successful social media and digital marketing strategies) and is gearing up for the next phase of their business: the launch of a B2B product for high-traffic locations, retail distribution and more.
Andrea is originally from Barcelona and relocated to Miami in 2018 in order to oversee the growth of Touchland from the US. She holds an MBA from ESADE and was a featured expert speaker at the European Commission.
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